12 BX™ Fitness Formula

Coming September 30!

A twelve level bodyweight exercise program that takes you from novice to elite athlete

View the trailer for 12BX™

The 12BX™ DVD package contains

• 12 levels for back, biceps & shoulders, chest, triceps as well as abs

• 6 minute fitness test with scores for novice, intermediate, advanced & elite levels of program

• 12 weeks or months of training instruction 

• 12 item nutritional check list

A different approach to in home fitness DVD’s

The program follows 57 year old instructor Edward James “E.J.” Reeves through the program Novice Level 1 to the Elite Level 12 of 12BX™

Incremental progression is not the only secret to the plan.  12BX™ contains the fitness formula.  Seven critical factors are 

1) Exercise selection

2) Repetition range

3) Total volume or # of sets/reps

4) Frequency of workouts and # of days rest

5) Intensity of workout

6) Form of exercises

7) Tempo of exercises - fast vs. slow, etc

The correct selection of the above factors in the optimum proportions = THE HUGELY SUCCESSFUL 12BX™ FITNESS FORMULA

12BX™ Fitness Formula  - A condensed workout that pushes you to new and greater levels of fitness you didn’t think were possible for you.

ABOUT THE DEVELOPMENT OF 12BX™

• 10 years in the making

• For individuals that have limited time and energy due to other obligations

• Proven to increase fitness in 40 & 50 year olds

• Balanced focus on muscle building, endurance & fat loss

• Design of quality, in-home exercise equipment for 12BX™

• Budget under $200.00 complete for in home equipment and instructional DVD’s for 12 months

• Functional fitness for work, sports, and play

WHO IS 12BX™ FOR?

• teens who need upper body muscle for sports

• people planning to enter the military, law enforcement and need pullup strength

• recreational athletes who want to increase their athletic performance

• mountain climbers

• kayakers

• boxers

• martial artists

• swimmers

• hockey players

• football players

• any sport where superior upper body strength is required

• 40 to 60 year old’s that need some body sculpting

ABOUT 12BX™’S CREATOR:  E.J. Reeves

A 57 year old business man who began his fitness journey 10 years ago.  Amid financial, business, and health difficulties, E.J. forged a muscular physique in his late 40’s & 50’s.  At 57 years of age he maintains a body in the single digit fat percentage.  What is even more amazing is that at the same time he built his exercise manufacturing business from scratch!

WHO IS 12BX™ NOT FOR?

• anyone 40 or more pounds overweight

• people looking for a quick fix

• people who do not believe regular exercise is a lifetime necessity

• people who gravitate to “fad” or celebrity type diets and fitness regiments

• people who need to develop their lower body

12BX™ FITNESS FORMULA IS FOR REAL PEOPLE IN THE REAL WORLD WHO WANT A BODY THAT WILL CARRY THEM INTO ALL THE ACTIVITIES LIFE HAS TO OFFER!

E.J. Reeves Creator of the 12BX™ Fitness Formula President, Easy Effort 57 Years old

Marlene MacLennan World Figure Competitor Police Officer 38 Years old

12BX™ Fitness Formula is unlike anything you have seen before.  A comparison of two other popular home fitness programs to 12BX™

NOTE:  Body for Life is a registered trademark of E.A.S.  P90X is a registered trademark of Product Partners.  The above comparison chart is general in nature.  Should you decide your goals, budget and schedule are better suited to any of these 2 comparitables you can learn more from their websites.

4 Goals 12BX™ is designed for you to achieve:

1) Strength:  This is the first result you will see very early on.  The ability to pull or push your own weight will amaze you!

2) Endurance:  Shortly after you will develop muscular endurance.  That is the power to repeat consistently strength moves over an extended time.

3) Muscle:  With your newly developed strength and endurance the mirror will show you muscle growth.  Muscle will act as an armor for your joints and an engine to boost your metabolism.  Do not misunderstand me, this is not the ‘smooth bulk’ you may see on some body builders.  This is dense, quality muscle that will add shape and functionality to your body.

4) Functional fitness:  The 12BX™ plan is not an end in itself.  It is meant to develop a fitness level that will enhance your ability to enjoy all the physical aspects of life.  Sports performance will increase because all of the 12BX™ moves mimic most functions performed in sports as well as daily life.  N.B.  We push and pull our bodies freely through space.

Eg.  You trip and fall on the ground.  Immediately you push yourself up onto your knees or buttocks, then pull yourself up clutching any furniture or person that may be there (doing 25 lb curls or tricep kick backs will not help you get up).  You pull to embrace a loved one or a parcel needed to be moved.  You push to repel unwanted people or objects that may injure you.

WHAT ABOUT AEROBICS??

12BX™ does not see aerobic exercise as the key to overall fitness.  Rather, we view muscular development with endurance and strength as the answer to long term, sustained fat loss.  This type of training allows us to burn greater amounts of energy in work, play, and during aerobics

WHY 12 MONTHS, NOT 12 WEEKS?

This writer believes the dramatic results you see in the popular 12 week/90 day programs represent the exceptional few, not a significant % of the tens of thousands that enroll every year.  12BX™ program has formulated every aspect of the plan to lead as many people as possible from Level I Novice to level 12 Elite.  I can’t wait 12 months!!  I want to be the dramatic exception in 12 weeks!  OK.  You may be a candidate for a 12 week high intensity program.  My personal experience has been that people who have had experience in resistance training from bodybuilding, gymnastics, military training and the like who have over a couple of years allowed themselves to get out of shape would be the best candidates for a 12 week ‘boot camp’ type program.  This is because the body has a memory of the muscle size, endurance, and aerobic ability it HAS ONCE ACHIEVED.  Therefore to get back to that level rapidly and in some circumstances excel it are much more likely.  12 WEEKS AT THE 12BX™ PLAN WILL SURPASS ANY GAINS YOU MAY HAVE TEMPORARILY ACHIEVED WITH OTHER PLANS!

A PERSONAL NOTE FROM THE CREATOR OF THE 12BX™ FITNESS FORMULA

I have always been interested in fitness since I bought some weights and protein powder from Joe Weider when I was 12 years old.  Over the next 45 years I read countless magazines and books on muscular development and fitness.  In that time frame I purchased and diligently followed the articles and courses of numerous fitness stars and guru’s spanning 4 decades.  You would think that I would have been an example of lean muscular fitness over those years.  That was NOT the case.  Rather, my fitness level was mediocre at best.  My body and life in general seemed to conspire against me in this regard.  Lack of money, time, as well as injuries seemed to limit me to the average guy.  At 47 years of age I needed to become fit so I could maintain jobs, and become my own fitness model.  Over the next 10 years I developed the 12BX™ plan.  The plan that has built this body at 57 years of age.  I wish I could say that the plan was my brain child, but it’s not.  Rather, it’s the selection, modification, elimination, and enhancement of various training methods I have used over 40 years that make 12BX™ unique.  I call this unique combination a fitness formula.  This formula is what I want to personally lead you through with the 12BX™ fitness formula DVD set.  If I can do it, so can you.

Made in USA Content

Easy Effort products have over 95% American made content. These supplies are shipped by US transport companies to our Leamington, Ontario, Canada manufacturing facility. Click here for a list of our US suppliers.  

Return policy

If for any reason you are not totally satisfied with your bar, you may return it for a refund of the purchase price minus S&H. Please contact us for returns at 1-877-608-3279.

Orders

To order call Toll Free at 1-877-608-3279 or order online.